OUR INGREDIENTS & ETHICS
The quality of what goes into the bowl shapes a pet’s health, happiness and longevity. That is why we hold our ingredients to standards that go far beyond convenience or cost. We believe dogs deserve real, honest nutrition made with care and complete transparency.
Every ingredient we select is chosen with purpose. From sourcing to preparation, we follow a principle that guides every decision: we hold every ingredient to the same level of scrutiny we expect for ourselves. If it wouldn’t meet our own standards of quality and integrity, it will never be part of their meal.
Our commitment is clear: clean, trustworthy ingredients, responsibly sourced and prepared with respect for both nutrition and wellbeing.
Here’s how we choose what goes into our meals...
REAL INGREDIENTS.
SOURCED WITH CARE.
Where our ingredients come from matters just as much as what they are. We choose to keep our sourcing close, considered and transparent, working with suppliers who value accountability and ethics as much as we do. By prioritising shorter supply chains and genuine relationships with the people behind our ingredients, we stay closely connected to every step before our food reaches your pet’s bowl.
BUILT ON EXPERTISE. GUIDED BY AAFCO STANDARDS.
Our recipes were developed over months of collaboration with certified canine nutrition experts, ensuring they align with AAFCO nutritional standards for complete and balanced feeding. This is not casual cooking; it is purposeful formulation designed to support long-term health and wellbeing.
Every component in our meals has a role to play. Ingredients are chosen with intention, proportions are precisely calculated, and our formulations are continuously refined through ongoing research and development. We evolve with science, ensuring our meals stay at the forefront of modern canine nutrition.
Exceptional Standards, Every Step
Your pet’s food should meet standards you can feel confident about. We follow clear safety and quality protocols at every stage to ensure each meal is consistent, clean and dependable.
From controlled preparation practices to strict hygiene checks and careful oversight of our process, every step is designed to maintain trust and uphold the quality your pet deserves. Nothing leaves our kitchen without meeting the standards we set for ourselves.
So every meal brings confidence, care and peace of mind.
- We source our proteins from trusted, traceable suppliers we know and rely on.
- Every ingredient is selected for a clear nutritional role — never to fill space or add weight.
- Prepared with care using controlled processes that preserve natural flavour, safety and nutritional integrity.