OUR STORY & PHILOSOPHY
It began in Mysore, with our beagle, Oreo. When he started experiencing discomfort — sluggish digestion, constant itching, low energy, the kind of quiet struggles many pets learn to live with — we searched for food that truly supported his wellbeing. Yet every option left us unsure. Labels felt unclear, ingredient lists felt longer than necessary, and any improvements never lasted.
We believed our companions deserved better. So we turned towards what felt right: food rooted in freshness, intention and genuine care. The change in Oreo was more than physical — it felt like a return to joy. Softer eyes, lighter movement, calmer digestion, and a kind of happiness that only comes from feeling well.
That moment became our turning point. What began as a search for better food grew into a commitment to elevate how pets are nourished. To create food with conscience, care and responsibility. To honour the trust they place in us every single day.
Our purpose is simple: to offer thoughtful, premium nourishment that helps pets live healthier, happier and more vibrant lives — beginning with the community we call home, Mysore.
This isn’t just food.
It’s a way of caring.
LOVE, SERVED
DAILY.
Mealtime is more than just feeding, it’s a moment of connection. A quiet way to show love, care, and gratitude to those who bring light into our lives. We believe every bowl should do more than fill their stomach — it should nourish their body, calm their mind, and warm their heart. Each meal is a reminder that love can be served in the simplest of ways, through fresh, honest food made with intention.
Why we’re here
For too long, many pets have been fed in ways that offered little joy, little care and very little thought. It became normal — and yet, it never felt right to us.
We exist to change that. With intention, with heart and with clarity of purpose. We believe pets deserve food that respects their bodies, honours their wellbeing and reflects the love they bring into our lives. Thoughtful choices, honest nourishment and a better way of feeding those who trust us the most.
We are not here to chase trends or grow fast. We are here to raise the standard — for our city, for our community and for the future of pet nutrition.
A shift begins here, in Mysore. One bowl, one home, one healthier pet at a time.
Rewriting the Rules of Dog Food
Woofbowl